For example:Saffer, H. Studying the effects of alcohol advertising on consumption. Alcohol Health Res World 20(4):266-272, 1996.
Calfee, J.E., and Scheraga, C. The influence of alcohol advertising on alcohol consumption: A literature review and an econometric analysis of four European nations. Int J Advertising 13:287-310, 1994.
Fisher, J.C. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Contributions to the Study of Mass Media and Communications No. 41. Westport, CT: Greenwood Press, 1993.
For a valuable web-based resource, check out this National Institute of Health report.